Privacy Policy

Last updated: July 29 2025

1. Introduction

At UpEarth we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our tree planting service platform.

UpEarth operates as a for-profit service that facilitates environmental impact through tree planting. We collect and process data necessary to provide our services, track environmental impact, and enhance user experience.

2. Information We Collect

Account Information

  • Name and email address (via Clerk authentication)

Contribution Data

  • Contribution amounts and frequency
  • Environmental impact metrics
  • Contribution history and receipts

Usage Analytics

  • Gamification progress and achievements
  • Leaderboard participation

Technical Information

  • Error logs and performance metrics

3. Payment Processing (Polar)

Important: Payments are processed via Polar. We do not store credit card or banking information on our servers.

  • Polar securely processes checkouts, subscriptions, and customer billing
  • Identifiers exchanged may include Polar customer ID and your account external ID for reconciliation
  • Financial data is handled by Polar; UpEarth systems only receive non-card identifiers and payment status events

4. How We Use Your Information

We use your information to:

  • Provide our service: Process contributions and plant trees
  • Track impact: Calculate and display your environmental impact
  • Gamification: Provide progress tracking, achievements, and leaderboards
  • Communication: Send service updates and impact reports
  • Analytics: Improve our platform and user experience
  • Support: Provide customer service and technical support

5. Data Sharing and Third Parties

We share your information with:

  • Polar: Payment processing for checkouts and subscriptions
  • Clerk: Authentication and user management
  • Supabase: Database hosting and management
  • Vercel Analytics: Privacy-preserving analytics for site usage and performance
  • Google Generative AI (Gemini): AI-powered recommendations and chat responses processed from prompts we construct
  • Legal compliance: When required by law or regulation

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

6. Data Security

We implement industry-standard security measures:

  • SSL/TLS encryption for data transmission
  • Secure database hosting with access controls
  • Regular security audits and updates
  • Limited access to personal data on a need-to-know basis
  • Secure authentication through Clerk

We strive to protect your information.

7. Your Privacy Rights

You have the right to:

  • Access: Request a copy of your personal data
  • Correct: Update or correct inaccurate information
  • Delete: Request deletion of your account and data
  • Opt-out: Unsubscribe from marketing communications
  • Restrict: Limit how we process your data

To exercise these rights, please contact us at support@upearth.app.

8. Cookies and Tracking

We use cookies and similar technologies for:

  • Authentication and session management
  • User preferences and settings
  • Analytics and performance monitoring (via Vercel Analytics)
  • Security and fraud prevention

You can control cookie settings through your browser, but some features may not function properly if cookies are disabled.

9. Data Retention

We retain your information:

  • For as long as your account is active
  • As needed to provide our services
  • To comply with legal obligations
  • For legitimate business purposes

Upon account deletion, we will remove or anonymize your personal data within 30 days, except where retention is required by law.

10. Contact Us

For privacy-related questions, concerns, or requests, please contact us:

  • Privacy Officer: support@upearth.app
  • General Support: support@upearth.app

We will respond to privacy requests within 7 days of receipt.

11. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify users of significant changes via email notification.

Continued use of UpEarth after policy updates constitutes acceptance of the revised terms.

By using UpEarth, you acknowledge that you have read and understood this Privacy Policy.